How it Works

We’re not measuring “grit” or productivity. We’re looking at how well your business supports your real-life needs.

At the end, you’ll land in one of four solo service business identities, each with a breakdown of what’s working, what’s may be draining you, and what to do about it.

No shade. No shame. Just a reality check so you can build a boring business that's peaceful, predictable and profitable.